How to product

Playbooks for aspiring entrepreneurs,
product people, nocoders and indie makers

Our courses

How to define, design, and validate your product idea

The no-nonsense guide for people wanting to launch successful products within five days

How to create a logo in 30 mins. No designer required.

Elevate your side project, startup, or newsletter, by creating a logo that sets you apart from the competition.

Coming soon: How to build your product without coding

Use no-code tools and ruthless prioritisation to build and launch a working, profitable MVP

About

How to Product is a selection of courses created by Robert Bye, a Product Manager in NYC, who's worked at companies like Google, Founders Factory, and Fueled, in addition to co-founding Morrama.

These courses cover fundamental learnings from over 10 years of product experience - but packaged in an accessible way, so any entrepreneur or new founder can execute their vision.

Define, design, and validate your product idea in five days

The no-nonsense course for people wanting to launch successful products

What is this course

This playbook covers the fundamentals of product strategy, design and entrepreneurship, giving you the tools to execute and validate product ideas, before investing time and money building the real thing.

Who is it for

If you’re a first-time entrepreneur, indie maker, or a no-coder who wants to turn their product/business idea into something real, this course is designed for you. No matter how much past experience you have.

Who leads it

The course is led by Robert Bye, a Product Manager in NYC who's worked at Google, Founders Factory, and Fueled, in addition to co-founding Morrama. He's also advised startups in the US and UK.

What you'll learn

  • How to create a product people will love to use and want to pay for

  • How to design core parts of a product / service

  • How to create a custom landing page for free

  • How to validate your idea and ensure you build the right thing

  • How to repeat the process for yourself, clients, or friends


Course overview

Discover

  • Deep dive into your idea and the problems it could solve

  • Explore potential users and defining functional user groups

  • Build your featureset and roadmap

Define

  • Outline what your minimum viable product should be

  • Learn how to talk about and market your idea to future users

  • How to name your product and secure a domain

Create

  • Wireframe your minimum viable product

  • Design core screens, marketing materials, and your logo

  • Build a website/landing page for your idea

Validate

  • Launch your idea to your existing network

  • Reach first customers outside of your network

  • Define metrics and measure performance to validate your idea


Tools you'll learn to use

Leading tool for creating user flows and wireframes

Industry standard tool for product design

No-code single page website creation

Behavioral events based data analytics

Full course access


  • All course videos

  • Design templates

  • Document templates

  • Exercise guides

  • Software tips

  • 1 year of weekly live Q&A sessions

  • Access to the HTP community


$45 $295

Full course + coaching


  • All course videos

  • Design templates

  • Document templates

  • Exercise guides

  • Software tips

  • 1 year of weekly live Q&A sessions

  • Access to the HTP community


$145 $395

Want to try out the first session for free? Then sign up below.

Get in touch with any questions

Check your inbox!

Please check your inbox for the link to a free preview of the course. If you have any issues, drop me a message in the chatbox below.

(You may need to check your spam folder for the invite from Podia - where we hose our course)

Thanks!

Checkout

Course: How to define, design, and validate your product in five days

$45 $295

Checkout

Course: How to define, design, and validate your product in five days

Live sessions: 1 year of access

Community access: 1 year of access

$145 $395

You're in!

Please check your inbox in the next 15 mins for a welcome email and steps to access Podia (where we host the course). If you have any issues, drop me a message in the chatbox below.

Thanks again for joining the course!

You're in!

You've successfully purchased the course and live sessions.

Please check your inbox in the next 15 mins welcome email. You'll also receive an email invite Zoom (for a weekly live Q&A), Podia (where we host the course) and will be invited to our private community when we launch.

If you have any issues, drop me a message in the chatbox below.

Thanks again, Robert.

Membership

  • Weekly live Q&A sessions (get input on your product idea, ask questions about our courses, or get advice on no code tools)

  • Access to the How to Product Community

  • Discounts to new courses

$9 per month

You're in!

You've successfully become a member.

You'll soon receive an invite to the weekly live sessions via Zoom, and be granted access to our private twitter account (please request to follow @htpmembers if you haven't already). If you don't get either of the above in 24hrs, drop me a message in the chatbox below.

Thanks again, and welcome to the community!

Full course overview

Back

Part 1: Discover

Deep dive

  • Problem definition and theming exercise

  • Why are these problems worth solving

  • What is/isn’t your idea

User mapping

  • Customer observation mapping and affinity diagramming toolkit

  • Outline functional user groups

  • Custom goals, pains, and gains exercise

Featureset and roadmap

  • Product opportunity toolkit exercise

  • Feature exploration and affinity mapping

  • Business objective exercise

  • Feature impact analysis

  • Roadmap features based on biz objectives and impact


Part 2: Define

MVP definition

  • Outline MVP based on roadmap

  • Define product spec for MVP

Marketing language

  • Value proposition map recap

  • USP definition exercise

  • How to talk about your product to customers

Target market

  • Map where your user base is online or in-person

  • Create a plan on how to reach them

Naming your product

  • How to name your product

  • Securing a domain


Part 3: Create

Brand and logo

  • Visual identity mapping

  • Defining your brand language

  • Intro to Figma

  • Creating a logo

Wireframing

  • Intro to Whimsical

  • User journey mapping

  • Initial wireframes

  • Click through prototyping

Designing core assets

  • Creating mood boards

  • Using Figma for UI Design

  • How to use pre-built toolkits

  • UI design basics

  • Design asset creation

Building your website

  • Creating your landing page map

  • Carrd introduction

  • Creating your structure

  • Adding assets and finesse


Part 4: Validate

Defining metrics and measuring performance

  • Defining KPI’s based on business goals

  • Intro to Google Analytics & Amplitude

  • Tracking events on your landing page

Launching your idea within your network

  • Launching your idea to your friends and contacts

  • Tracking conversions

Reaching your first cold customers

  • Reaching out to influencers

  • Sharing in forums

  • Basics of paid marketing

  • Getting feedback


Get access

You can join the course today for $45 $195


How to create a logo in 30 minutes. No designer required.

The no-nonsense course that guides you through designing your own logo.

Logo Design for Indie Makers - A guide to create a great logo in 30 minutes or less 👩🏻🎨 | Product Hunt

What is this course

This short course guides you through the process of creating a logo better than any automate 'logo creation' tool. In 30 minutes, you'll have created an eye-catching logo you can be proud of.

Who is it for

If you're launching a new product, side project, newsletter, or anything that needs a logo - this course is for you. No design experience is needed whatsoever, and we only use free to access software!

Who leads it

The course is led by Robert Bye, a Product Manager in NYC who's worked at Google, Founders Factory, and Fueled, in addition to co-founding Morrama. He's also advised startups in the US and UK.

What you'll learn

  • How to use the basics of Figma

  • How to leverage pre-made high-quality icons as a starting point

  • How to tweak and customise icons to create your logo

  • How to source, select, and use great quality fonts

  • Introduction into colour theory

  • How to choose and create a colour palette

  • How to export your logo for use online

Examples of logo's created using the process of this course

@DR_DinoMight

"Easily worth the money I paid and then some! I know I'll continue to get benefits out of this course, more so than the two coffees it cost me! Robert has enabled me to add a super valuable skill to my digital offering!"

@noahpbrinker

"Robert lays out exactly how to create a high quality logo using free tools in just a few minutes. For the cost of a logo on Fiverr you can create your own professional logos - again and again."

@jasonzerbin

"The approachable teaching style helped me understand and learn how to quickly create a great looking logo for my side project. I can't recommend doing this enough, especially as it only takes 30 minutes."

Full course access


  • Video course access

  • Design templates

  • Software tips

  • Weekly live stream Q&A

  • 30 minute 1:1 working session

  • Access to the HTP community


$9 $24

Full course + 1:1 session


  • Video course access

  • Design templates

  • Software tips

  • Weekly live stream Q&A

  • 30 minute 1:1 working session

  • Access to the HTP community


$95 $195

Get in touch with any questions

Checkout

Course: How to create a logo in 30 minutes. No designer required.

  • Video course access

  • Design templates

  • Software tips

  • Weekly live stream Q&A

$9 $25

Checkout

Course: How to create a logo in 30 minutes. No designer required.

Session: 30 minute 1:1 logo creation working session

$95 $195

You're in!

Please check your inbox in the next 15 mins for a welcome email and steps to access Podia (where we host the course). If you have any issues, drop me a message in the chatbox below.

Thanks again for joining the course!

You're in!

Please check your inbox in the next 15 mins for a welcome email and steps to access Podia (where we host the course), and steps on how to book your working session.

If you have any issues, drop me a message in the chatbox below.

Thanks again for joining the course!